Frequently Asked Questions

Beckons is the global curator of remarkable journeys of discovery. Our stays – and the people that host them – offer new ways of seeing the world shaped by place and shared with care. Our destinations and lodges are designed in rhythm with what surrounds them, with immersive experiences guided by those who know it best.

As we start 2026 with a new focus on the portfolio’s growth and acquisitions, now is a pivotal moment to create a unifying global brand that heralds significant growth for the company and a fresh take on modern experiential luxury travel for the discerning traveler. Beckons will replace Baillie Lodges and Tierra Hotels as the new, unifying masterbrand.

The definition of “beckon” is to attract or entice; to seem inviting or alluring, often by primal instinct. Beckons is a gentle calling or invitation. A search for meaning and connection in some of the most extraordinary and remote destinations in the world. Our journeys are just that – stirring curiosity and discovery, a desire to find a deeper understanding of people, place, and ultimately ourselves through meaningful travel.

The Beckons brand will launch to a global audience in early March 2026.

Each of the individual property names will remain the same.

Our exceptional service and product continue as they are known today. Beckons’ refreshed positioning focuses deeply on our people, emotional connection, and unique access to remarkable destinations. We celebrate our past and our heritage, while looking forward with a fresh perspective on growth of the business under a new global collective. Beckons will be known as the world’s leading platform for luxury experiential travel.

• Places worth reaching: Beckons lodges are intimate in scale and located in the most striking landscapes, each chosen for their unique character and access to rare and remarkable destinations.
• Built for where we are: Design is shaped by landscape, welcoming the outside in. At every level, architecture, interiors and spatial rhythms are developed in response to place.
• Intentionally local: Our people are the great storytellers that bring travelers closer to the place – through walks, stories, flavors and traditions that are neither staged nor scripted.
• Service that knows you: Service at Beckons is thoughtful and perceptive. It lives in the small, well-timed gestures and the sense that our guests’ preferences are already understood.
• Seamless journeys: Stays at Beckons are personalized to our guests’ preferences by our team of expert guides. Guests can simply discover, connect and leave the details to us.
• Exploring thoughtfully: Beckons works with local partners to support conservation, culture, education and wellbeing in the communities in which we operate, protecting and regenerating them for years to come.

We are looking at different types of luxury lodge portfolios and assets on different continents that fit the Beckons ethos and service standard. Additionally, we are exploring complementary business verticals, such as tour operations, targeted to a high-net-worth audience. Our goal is to be the world’s leading luxury experiential platform, curating unforgettable travel experiences that captivate the modern luxury traveler.

Yes, James and Hayley Baillie have shaped the DNA of the unique brand of experiential luxury of the collection and will continue to be creative advisors and are supporters of Beckons. Our founders will continue to be celebrated on property in special ways (e.g. the Baillie Pavilion will remain) and as a part of our brand heritage.

Yes, Tim and Miguel Purcell are active advisors in the business and assist with capital improvement projects.

Beckons will focus on high‑end lodges and experiential concepts in remarkable, often remote locations, where the environment, culture, and community are integral to the stay. Future additions may include new lodge portfolios, aligned hospitality assets, and complementary verticals such as curated touring for world-curious travelers.

Potential properties and experiences are assessed against clear criteria including location uniqueness, depth of local stories and culture, environmental sensitivity, service potential, and ability to deliver genuinely immersive journeys of discovery. Commercial considerations such as long‑term yield, capital requirements and portfolio fit are balanced with brand alignment, ensuring each addition strengthens the overall platform.

Core inclusions and service standards will remain consistent with what our guests value today, with the rebrand acting as an evolution rather than a radical shift in how stays are delivered.

The Beckons rebrand elevates the role of hosts, guides, and on‑property teams in the brand story, spotlighting their knowledge and personalities as central to the experience.

Trade partners can position Beckons a bringing together of Baillie Lodges and Tierra Hotels in a curated collection of extraordinary lodges and experiences under one umbrella, allowing advisors to design multi‑stop journeys with a consistent standard of service, inclusions, and philosophy.

Yes, updated sales training presentations, lodge and portfolio fact sheets, image libraries, sample itineraries, and brand guidelines will be made available to trade partners on the Beckons trade and media portal. These tools will be phased in across 2026 as content is refreshed to align with the new brand identity and storytelling framework.

Trade partners will be invited to attend webinars, in‑person briefings, and one‑to‑one meetings that walk through the new Beckons brand, portfolio structure, and key selling points. Additional digital resources such as recorded training sessions and FAQs will be available on request to travel advisors.

Existing partnerships and preferred agreements will continue under the new Beckons masterbrand, with legal trading names remaining valid with no change to agreed commercial terms unless separately renegotiated and with branding updated where required. Partners will be notified in advance of any documentation updates or operational changes relevant to them.

Current contracts, rate agreements, and commission structures remain valid, with the rebrand primarily affecting how the masterbrand and lodges are marketed rather than the underlying commercial framework. Any future changes will follow normal review cycles and be communicated transparently and in advance.

Yes, the reservations teams based in Sydney and Santiago will continue to operate regionally to maintain local expertise, language capabilities, and strong relationships with trade partners and guests.

The Beckons rebrand represents a deeper strategic repositioning around experiential luxury, emotional connection, personalization and access to extraordinary locations, supported by refreshed visual identity, guest experience standards, and growth ambitions - rather than just adding a new name and logo.

Writers are encouraged to describe Beckons as a global curator of remarkable journeys of discovery, uniting distinctive lodges and experiences under one umbrella while retaining each property’s individual character and heritage.

The Beckons trade and media portal is a central online newsroom and media hub – available at launch in March - that will host press releases, fact sheets, leadership bios, brand backgrounders, images and downloadable assets. The portal is updated regularly as new news, properties, experiences and campaigns are announced.

The Beckons soft launch is timed for January 2026, under agreed embargo to key media and trade partners, with broader consumer-facing coverage encouraged from March 3, 2026, to coincide with the public launch.

Yes, a curated suite of lodge photography, brand imagery, video content, and logos will be hosted on the trade and media portal, with clear usage guidelines and captions to support accurate storytelling.

Beckons is owned by KSL Capital Partners, a dedicated hospitality investment group that specialises in luxury experiential assets and long‑term brand building.

Beckons operates as a global brand and management platform that brings together a curated portfolio of luxury lodges and experiences under one masterbrand.